The Rise of TON and the Catizen Vision
Thewas launched, rapidly combining multiple protocols into a single system and helping to define the future of Defi adoption as it scales. The total number of activated wallets is now over 10.78 million, and the statistics show that there has been an increase in wallet activity during the previous year to June by a whopping 1,400%! For example, more than 5 million people have used TON three times a day in the last six months.
TON is growing fast, thanks in large part to its integration with the messaging app Telegram, which has over 900 million users worldwide. For projects like Catizen, a Web3 phenomenon about to launch any second now (from the universe’s perspective), this leads itself naturally to appealing to an eager and large audience on Crust, setting in possible major milestones through user adoption.
Iconic Catizen: Reimagine Web3 Gaming on TON
Catizen, a radical gaming platform by Pluto Vision Labs, is leading the Web3 charge. Catizen is the hugely popular cat-themed mini-game on TON (2024), which gamers and fans of cats have been enamored with. It has clinched the first rank every time in TON’s top position, The Open League (TOL) for three emerging seasons, mentioning the best illustration regarding how well-known and stable it is.
It will remind you of China’s super app, Wechat, where in-app mini-games are a vast source of revenue and boast billions of players. Following its launch in El Salvador, Catizen has already received investments from Web3 giants like The Open Platform (TOP), HashKey Capital, and Binance Labs. Although Telegram is still far from reaching the scale that WeChat possesses presently,. The open sharing of on-chain data and the emphasis placed on trust building are things that have not been used in converting gamers into quality Web3 users.
The new balance (the modification of the web2) → The first half is how you modified Web2 to work with success (Web3 realization).
But the real innovation of Catizen is in its gaming revenue models. Big Web2 companies like Google and Tencent used to benefit from in-app advertising (IAA) or, on the contrary, freemium IAP business models, but Catizen is moving forward with a new model: in-app blockchain combined with premium IAP. It does not only improve the engagement of Web2 users, but it also teaches them how to interact with blockchain so they will be moving step by step from web 3.
Catizen has seen 25 million in-game players since launch and an additional 1.5 million on-chain users, that helped facilitate $15.8 million in revenue through their platform Indeed, being able to keep an average revenue per user (ARPU) of $30 up and say that this way outperformed the usual ARPU in other crypto projects is kind of promising for such a new model! By continuously expanding the spectrum of its game offerings and integrating common gaming mechanics with blockchain technology, the introduction of powerful property rights management mechanism in Catizen can guarantee scalable growth and a permanent player base.
TON is more than a game success for Catizen; it sets precedent of what the future will look like when user engagement goes to Web3. Catizen perfectly combines with fun, transparency and innovative revenue models Web3 gaming is the next evolution of humans using blockchain technology.
